AUTUR CITY
Visual identity design for the “Autur City” project in Riyadh, Saudi Arabia.
We have created the logo and visual identity for the Autur City contains:
Logo Rational:
Where the triangle in the logo of “Autur City” symbolizes the first letter of the word “Autur” the word that means Perfumes in Arabic.
It also reflects the luxurious life as a spotlight on something luxurious and important.
The triangle also reflects stability, as it indicates the connection of body, mind and spirit
Color study
Black Color:
Black is associated with elegance.
Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color.
Black gives the feeling of perspective and depth.
Gold Color
The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.
Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today – it is probably the most valuable and easily traded commodity available in the global market place
White Color
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness.
White usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
Logo usage
Perfect English logo version
Perfect Arabic logo version
Horizontal English logo version
Horizontal Arabic logo version
Gray-scale logo version
Black and white logo version
English logo guides
Arabic logo guides
Clear space area
Logo Background
Color palette
Typography
Pattern
Advertising
Billboard
Roll up
Poster
Outdoor flags
Table flags
Printed Items
Stationery
Letterhead, A4 Envelope, DL Envelope, Business Card, Folder, Note Paper and Badges
Promotional Gift Items
Paper Bag, Calendar, Pen, Mug and Mug Set
Digital Items
Website
Power Point Presentation
Post Designs
Social Media Profile and Cover Picture
This Guideline made specially for AUTUR CITY by CREATIVE 255 advertising agency.
If you need further help or advice when producing out branded materials
please contact us.