Visual identity design for the “Autur City” project in Riyadh, Saudi Arabia.

We have created the logo and visual identity for the Autur City contains:


Logo Rational:

Where the triangle in the logo of “Autur City” symbolizes the first letter of the word “Autur” the word that means Perfumes in Arabic.

It also reflects the luxurious life as a spotlight on something luxurious and important.

The triangle also reflects stability, as it indicates the connection of  body, mind and spirit


Color study

Black Color:

Black is associated with elegance.

Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color.

Black gives the feeling of perspective and depth.


Gold Color

The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.

Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today – it is probably the most valuable and easily traded commodity available in the global market place


White Color

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

White means safety, purity, and cleanliness.

White usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.


Logo usage

Perfect English logo version


Perfect Arabic logo version

Horizontal English logo version

Horizontal Arabic logo version

Gray-scale logo version

Black and white logo version

English logo guides

Arabic logo guides

Clear space area

Logo Background


Color palette








Roll up


Outdoor flags

Table flags


Printed Items


Letterhead, A4 Envelope, DL Envelope, Business Card, Folder, Note Paper and Badges


Promotional Gift Items

Paper Bag, Calendar, Pen, Mug and Mug Set


Digital Items


Power Point Presentation

Post Designs

Social Media Profile and Cover Picture


This Guideline made specially for AUTUR CITY by CREATIVE 255 advertising agency.

If you need further help or advice when producing out branded materials
please contact us.